HIPO Toolkit

After having helped designed the HIPO website we were asked at Phantom to totally redesign the HIPO Toolkit and come up with a new strategy that would be adaptable globally across all web, print and event creative.

The new toolkit focuses on a modular structure, allowing us to break up the statistics throughout designs into smaller sections, avoiding content becoming too overwhelming. We also developed new icons and colour palettes for each vertical and season, allowing us to support the stats and add a consistent element to HiPo campaigns across all markets and industries worldwide.

main-image
modules
edms
illustration
google-colours
left-image